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Can You Spot the Difference?

29 April 2008

Don’t let the accents throw you off – these Brits are onto something.

The Energy Saving Trust in the UK was sick of hearing people complain about the difference between compact fluorescent light bulbs and the old energy-wasting incandescents, so they set up a sort of Pepsi challenge to see if shoppers could actually tell the difference between the bulbs. And, well, they couldn’t!

“Although 70 per cent of the 761 shoppers that were asked to step inside the booths thought they could spot the difference, 53 per cent got it wrong or admitted they couldn’t see any difference. A whopping 64 per cent of the guinea pigs said they preferred the light in booth A, which was in fact the energy-saving lightbulb.” Link

::Treehugger, Smart Planet

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