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Chris Jordan Photographs

3 January 2008

The human mind has difficulties with big numbers. When faced with enormity, we tend to draw a blank. It’s hard to visualize how many aluminum cans used in the US ever thirty seconds, or how much office paper is used every five minutes. Thanks to artist Chris Jordan, we don’t have to wonder what it would look like. Jordan’s photographs are meant to help us recognize our collective consumer actions have an effect. They’re beautiful, mind blowing and informative.

Look above – that’s 8 million toothpicks, equal to the number of trees harvested in the United States every month to make the paper for mail order catalogs. Our actions count, which means every change matters. If you’re interested in cutting down on catalogs but having trouble, consider signing up for Catalog Choice.

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